For Etsy sellers
The thank-you card you already include, doing more work.
Most Etsy shops put a card in the parcel already. Adding a QR code turns a nice gesture into reviews, and tells you when something arrived damaged.
First 250 cards free on any paid plan — printed and posted to you.
Question 1 of 3
How well did the listing match what turned up?
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What you are up against
Selling on Etsy means selling blind.
Reviews decide who gets found
Etsy weighs reviews heavily in search and in Star Seller. A shop with a handful sits below one with hundreds, whatever the craft is like.
Handmade means fragile
Post damages things. Buyers who receive a broken item often review rather than message, and by then the rating is set.
Star Seller is unforgiving
The badge depends on ratings and response. A quiet run of four-stars costs it, and you never learn why they were not fives.
Where it fits
It fits the packaging you already use.
- Print the card at the size you already order, or add the QR to your existing insert design.
- Ask two questions — how it arrived, and how it looked — and find the packaging fault fast.
- Or skip the questions and send buyers straight to your Etsy review page, and to Google if you sell elsewhere too.
- Change the questions later without reprinting. The code stays the same.
A note on wording
Ask for an honest review, never a good one, and never offer anything in return. That is both Etsy’s rule and simply the version that gets you useful information.
Questions from Etsy sellers.
Read next: Getting more reviews · How it works · Pricing
Do I need a big print run?
No. One code covers however many cards you print, so ten is as workable as ten thousand. Plenty of small shops print them on a home printer to start with.
Can I match it to my brand?
On any paid plan you can add your logo and colours, and we check the logo resolution at upload so it does not print blurry. The free plan uses a clean default design.
I sell on Etsy and my own site. Can one card cover both?
Yes. A reviews campaign can list several destinations — your Etsy shop, Google, Trustpilot — and every buyer sees all of them in the order you choose.